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Full-stack CTV · SSP · DSP · Ad server

Bring control home.

Drover gives publishers a full ad stack of their own: SSP, DSP and ad server in one platform. You set the rules, keep the data and keep more of the revenue, instead of being herded through someone else's pipes.

drov·er (n.) one who drives the herd safely to market.

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Built for PublishersContent creatorsAppsAgenciesIn-house teams

The platform

Three tools you'd normally buy separately. One login.

Sell inventory, manage demand and run direct campaigns from the same console, so nothing gets lost between systems.

drovertv · auctionLive
SSP sellDSP buyAd server deliverAPI + MCP
SSPSell

Monetize your CTV inventory.

Package placements and apps and sell them to the buyers you choose.

  • Floors, rules and demand set per placement
  • Preferred, guaranteed and private deals
  • Curated marketplaces of demand and deals
  • CTV ad pods with length and brand-separation limits
  • Verified ads.txt, app-ads.txt and sellers.json
  • Yield reporting from the same records as billing
DSPBuy

Buy connected TV with less waste.

Manage demand routes and deals, and see exactly where spend is going.

  • Multiple demand routes per partner, each with its own floor and deals
  • Preferred, guaranteed and private deals
  • Marketplace packages for selected buyer groups
  • OpenRTB supply-chain identity on every request
  • Partner sellers.json checks before a bid can win
  • Buy-side and sell-side fees tracked separately
  • Spend, win rate and deal reporting tied to billing
Ad serverDeliver

Run direct campaigns alongside programmatic.

Traffic direct-sold CTV campaigns from the same place you run the auction.

  • Orders with line items that each get their own budget, schedule and audience
  • Pacing that spreads delivery across the full flight
  • Dayparting by hour and day
  • Reusable IP allowlists and blocklists
  • Audiences by location, device, content, app, deal and custom criteria
  • Creative-level targeting within your delivery limits
  • VAST tags, hosted video and display, with variants and tracking
  • Direct, programmatic and deals under one set of pricing rules
  • Delivery reporting that counts the same way billing does

Independence

Who does your platform really work for?

A lot of CTV ad tech is owned by companies with something else to sell: their own exchange, their own streaming channels, their own measurement. That puts a thumb on the scale.

Drover has no herd of its own in the drive. Every auction and every optimization is set up to get the best result for you.

Ad server owned by an SSPWhen the company running your ad server also runs a big exchange, whose demand wins the tie: yours or theirs?
Ad tech owned by a media companyWhen the platform owner also runs streaming channels, your budget competes with their own shows.
Ad tech owned by a measurement companyWhen the platform also sells verification, its decisions can lean toward its own products.
Drover: independentNo exchange parent. No media company. No measurement business. Your data and your revenue stay yours.

For publishers

Make more from every CTV break.

Drover's SSP gives publishers, broadcasters and content owners full control of their inventory: open auctions, direct demand and rules you set.

  • Direct, programmatic and deals in one auction
  • Ad break and price floor management
  • Reporting and billing from the same records
  • Yield optimization with AI agents through MCP
01InventoryYour CTV supply
02CurationPackaged from your EPG
03AuctionOpen and in real time
04DemandDirect buyers and deals
05RevenueBack to you

Value moves left to right on one platform, with fewer hands taking a cut along the way.

Curate supply from your program guide.

Sync your full EPG and sell inventory at the level buyers actually plan: the channel, the show, the hour. Agencies get exactly what matches their campaign.

  • Channel, show, genre, daypart and content rating targeting
  • Real-time inventory availability and forecasting
  • Curation packages that update with campaign activity

For agencies

A shorter path to premium CTV.

Drover's DSP connects straight to the publishers on Drover's SSP. Fewer middlemen, clear pricing, and campaigns that run on premium connected TV inventory.

  • Full DSP with direct supply access
  • Audience targeting for CTV and streaming
  • Verification and brand safety partners
  • Campaign management with AI agents through MCP
AgencyDemand
DroverSSP + DSP
PublisherPremium supply
Direct supply pathBuy from publishers connected to Drover's SSP, without the extra hops.
Targeting built for TVPlan by channel, show, genre and daypart across CTV, OTT and FAST.
See every dollarClear pricing and reporting that matches what you're billed.

API & agents

Built for how ad ops works now.

Agent-readyConnect your AI agents through the API and MCP tools, with an admin API, SDKs and a CLI.
Guardrails on every agentEach agent gets its own permissions and spending caps. Require approval for the changes you choose, and stop everything with one switch.
Bring your own modelsTest your own bidding, floor or pacing models in shadow mode before they go live. If one fails, default rules take over.
A full audit trailSee who changed what, why, and what happened next.
Ready for the new ad protocolsBuilt-in support for agent-to-agent buying and selling, including AdCP, Trusted Match, UCP and A2A.
# example: an agent in your ad ops team
agent  Raise floors 10% on "Home preroll"
       for weekend dayparts

drover ✓ within this agent's permissions
       ✓ within spend cap
       → sent for your approval
       ✓ logged to audit trail

About Drover

Built by ad tech veterans. For publishers who want control.

20+years in ad tech
4+companies grown
Multipleexits

Past exitsRemixd → Global (DAX)  ·  VideoByte → Kargo

A drover's job was to get the herd safely to market. Ours is to put publishers back in control of how they get there.

Drover is led by a team with more than 20 years in ad tech, going back to the early days of digital advertising. We've grown more than four companies in this space, with exits including Remixd, acquired by Global (DAX), and VideoByte, acquired by Kargo. Our engineers have built products and platforms across the industry. We've watched advertising move from desktop to mobile to video, and now to connected TV.

We built Drover because publishers deserve technology that works for them, not for a parent company's other business. Every piece of it, from the SSP and DSP to the ad server and AI agents, is there to help publishers run independently and get paid fairly.

I grew up outside Fort Worth, where the old cattle drives are part of the local story. The name fit what we want this company to be: steady, straight with people and built to go the distance.

JeffCo-founder, Drover

Book a demo

See Drover in action.

Tell us whether you sell CTV inventory, buy it, or both, and we'll set up a walkthrough.

Prefer email? Reach Jeff at jeff@drovertv.com